Share-of-Discovery answers a specific question: of the buyers actively searching for what you sell on a given platform, what percentage of the top ranked results are you?
How we build a keyword panel
- Interview sales and support. Pull the exact phrases customers use.
- Layer platform-native search suggestions on those seed phrases.
- Cluster into three intent buckets: how-to, comparison, category discovery.
- Freeze the panel — 40 to 80 queries per platform — and re-check monthly.
How we count "rank"
Top 5 for a query = 3 points. Top 6–15 = 1 point. Below 15 = 0. Points sum per platform per month; the ratio to panel size is your Share-of-Discovery.
What it does and doesn't tell you
It does tell you whether new buyers can find you. It does not tell you whether they'll buy — that's engagement, conversion and CX. Report Share-of-Discovery beside those, never instead of them.
Operating note
Full methodology (query weights, competitor-set rules, deduplication) ships in the 2026 data drop.